On Cablevision
rozeleoghrf wrote an interesting post today on
Here’s a quick excerpt
The Second Circuit recently decided that Cablevision could provide a remote PVR service through its existing network of set top boxes. As the service will be centrally controlled Cablevision will be able to stop users from skipping ads and serve up to date ads in old shows.
Now I’m not sure how people will react to this. One of the attractions of PVRs is the ability to skip ads so forcing people to watch them again may not be too popular. On the other hand it may be accepted as the price of convenience. I think it lacks imagination. Placing taped ads in between content people want to watch has no divine right to survive. Especially when we now have the technology to do advertising in a completely different way.
Advertising needs to get smarter still. I remember watching an episode of Entourage and wondering where E got his sunglasses. I spent […]
Read the rest of this great post here